Hello! I am Matthew Collingwood

Mt.Airy, Maryland

Hello! I am

Matthew Collingwood

Mt.Airy, Maryland

HTML

CSS

JavaScript

React

Node.Js

SQL

Python

About

Based in Maryland, I graduated from Towson University with a degree in Mass Communication. Since then, I’ve spent over a decade working in marketing and client management. My professional journey has taken me from supporting local businesses to partnering with global marketing agencies, with client needs across the full spectrum of marketing services.

Over time, I found myself increasingly drawn to the technical side of my engagements, supporting engineering teams on complex projects such as Customer Data Platform (CDP) migrations, Salesforce implementations, cloud storage solutions, and responsive web development. These experiences sparked a deep curiosity and passion for the engineering side of the work, ultimately inspiring me to dive into programming myself.

After dedicating over a year to learning how to code and building my own projects, I am now able to bring a unique blend of strategic communication skills, marketing experience, and a growing technical toolkit—ready to contribute to teams building smart, scalable solutions. I will continue to grow my capabilities to better serve my clients and team members along my career journey.

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Experience

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Sr. Account Manager

Merkle/DEG

August 2021 - Present

Account Manager

Elevation Marketing

April 2019 - August 2021

Account Executive

Renegade Communications

June 2016 - April 2019

Account Executive

Scripps Media - WMAR ABC Baltimore

August 2015 - June 2016

  • Owned a $3M+ annual book of business across CPG and grocery retail; consistently delivered accurate forecasting, revenue recognition, and margin management.
  • Built and maintained strong relationships with clients and partner brands, ensuring smooth coordination of campaign rollout and template-based web/mobile executions.
  • Shepherded multiple SFCC and SFMC integrations across QSR and grocery clients, aligning brand guidelines, UX needs, and technical requirements.
  • Established cross-collaboration between CMS, SEO, SEM and analytics teams to provide clients with an aligned marketing approach for their online presence.
  • Connected with platform partners such as SalesForce, Sitecore, Adobe and others on a regular basis.
  • Developed integrated campaign strategies—including website builds, lead-gen programs, content, and email marketing—driving measurable KPI improvement.
  • Oversaw and managed all day-to-day planning and execution as it pertains to the campaign/program/project, while also achieving all program goals.
  • Conducted competitive research, audience analysis, and market assessments to inform campaign planning and determine appropriate KPIs.
  • Reinforced all strategy with a combination of industry reports, client feedback and emerging trends and insights.
  • Conducted and developed thorough yearly marketing campaigns based on brand research and market perception, leveraging insights to help deliver recommendations and appropriate KPIs for clients.
  • Owned $2M+ annual portfolio while maintaining a client NPS of 9+.
  • Delivered a 25% revenue increase from a major client through trust-building, strategic upsells, and consistent performance—adding over $100K in new billing.
  • Well versed in B2B and B2C projects through a variety of mediums.
  • Developed strategies based on analytical data that increased client microsite traffic and improved employee retention by showcasing areas of opportunity and growth.
  • Head of the internship program where the responsibilities included mentoring and managing up to three interns each semester.
  • Managed multiple clients while selling television and digital advertising to prospective businesses. Organized meetings with companies and provided excellent customer service to established accounts.
  • Conversed with business owners and agencies on a regular basis and provided insights and recommendations on how to best utilize advertising space.
  • Introduced new businesses to television advertising and helped build the accounts into annual contracts.
  • Maintained and established positive client relationships.

Sr. Account Manager

Merkle/DEG

August 2021 - Present

Account Manager

Elevation Marketing

April 2019 - August 2021

Account Executive

Renegade Communications

June 2016 - April 2019

Account Executive

Scripps Media - WMAR ABC Baltimore

August 2015 - June 2016

Towson University

Bachelor of Science - Mass Communication

August 2011 - May 2015

Projects

Swim Workout Tracker

A data-driven swim training analytics platform that seamlessly syncs workout data and delivers performance insights through an interactive Python dashboard.

Interactive 2D Top Down Game

This is a 2D top-down game I created using HTML, CSS, and JavaScript. It features a Pokemon battle system where you can battle against a wild opponent.



Choose Your Own Adventure

This React application allows users to navigate through a story by making choices that affect the outcome.

Swim Workout Tracker

A data-driven swim training analytics platform that seamlessly syncs workout data and delivers performance insights through an interactive Python dashboard.

Interactive 2D Game

This is a 2D top-down game I created using HTML, CSS, and JavaScript. It features a Pokemon battle system where you can battle against a wild opponent.

Corny Animal Jokes

TThis is an application that creates a random, corny animal joke using JavaScript and CSS